Fitger’s Brewhouse Marketing & Design Portfolio

Showcasing my marketing and design work for Fitger’s Brewhouse, including campaigns, event promotions, packaging, and branding strategies.

Marketing & Design Portfolio

Fitger’s Brewhouse

Fitger’s Brewhouse is Duluth’s oldest brewpub and a landmark in Minnesota’s craft beer scene. In my role with the Brewhouse Family, I’ve led campaigns, created event promotions, and designed marketing assets that highlight the brewery’s history, hospitality, and innovation.

My Role

As Marketing Director for the Brewhouse Family, I steward the Fitger’s Brewhouse brand, ensuring consistent application of its established identity across print, packaging, and digital channels. My work focuses on expanding the brand through product launches, seasonal campaigns, and customer-facing assets that celebrate its heritage while engaging new audiences.

Brand Stewardship & Expansion

Consistent logo use, typography, and heritage-inspired colors create a cohesive brand identity, reinforcing Fitger’s warmth, authenticity, and craftsmanship across all media.

Logos

Typography

Color Palette

Photography

Product Marketing​

Designed and managed campaigns for seasonal beer releases such as Cherry Batch #30, Festbier ‘25, and THC-infused seltzers.

Created packaging mockups, labels, and compliance-ready designs.

Developed promotional assets including posters, coasters, and social media graphics.

THC Seltzers

THC Seltzer Label Design & Compliance

Developed compliant THC seltzer labels aligned with Minnesota’s new cannabis regulations, ensuring accurate ingredient statements, cannabinoid content, and legal disclaimers while maintaining a clean, market-ready design consistent with the Fitger’s Brewhouse brand.

thc-label
raspberry-lemonade-12oz
THC-Apricot-12oz
THC-Cherry-Batch-12oz
THC-Cherry-Batch-12oz-8.09x3.60
THC-Blood-Orange-12oz-8.09x3.60

Billboard

THC Seltzer Posters

thc-poster-1
thc-poster-2
thc-poster-3
thc-poster-4
thc-poster-5

Digital Marketing & Analytics

  • Built product landing pages on Shopify (Beer Store) and Squarespace.

  • Implemented Google Analytics 4 tracking with custom UTM parameters and QR code campaigns.

  • Analyzed traffic and conversions to optimize event promotions and product launches.

Event Marketing

  • Planned and promoted events like Fitger’s 30th Anniversary and the Anniversary Party Treasure Hunt (2025).

  • Created event posters, social media campaigns, and in-venue signage.