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Resume

Project Assignment

This assignment was a icon/universal language building and storytelling project, I was tasked with creating a folded booklet that told a story using the icons, words and additional imagery. 

Objectives/Goals

  • Gain an understanding of semiotics and the language of symbols and how it is used in graphic design
  • Acquire experience in conceptual design ideation through creating various iterations with assigned idea generation methods
  • Practice the use of symbols/icons within other content to navigate information, along with type and image
  •  Acquire experience in organization of information and storytelling in multi-panel brochure format

 

Product Creation

At the time of this project I was drinking a ridiculous amount of coffee because I bought a percolator and a french press. So I was inspired to tell the story of brewing the perfect cup of coffee from farm to table.

Design Development

These are the few different directions that I was debating on. I ended up moving forward with the color line design because it was simple enough to be seen as an icon and creative enough to be thought provoking. 

Brochure Design