Resume
Resume

Campaign Description

The Pints for Purpose 2021 event was created to raise money for scholarships to help the youth enroll in YMCA after school programs who wouldn’t be able to afford it otherwise. A portion of the proceeds were also allocated to the Food Access program, which helps lower income families gain access to meals throughout the year. To attract the young audience and to make the event more family oriented we decided to build the event around a lego challenge, which had the opportunity for individuals to win various prizes.  

My Responsibilities 

  • Create Facebook event page
  • Monitor, update, & post on Facebook event page 
  • Create promotional print & digital media
  • Create logo
    • 11×17 posters 
    • Table tents 
    • Judges introduction/rule board poster 24×36
    • Save the date post cards 3.5×7 
    • Promotional video 

Target Audience

  • Demographic: Local Individual, 21-35 years, and also family friendly
  • Psychographic: 
    • Hobbies: Music, beer, and lego enthusiasts. 
    • Values: Family & Community    
  • Geographic: Duluth, MN & Superior, WI

Visual Research

Logo Creation

We started with several drafts and then narrowed it down to three choices. The reason why we chose the final version was because it did a better job representing a community getting together to support a good cause. 

Print media for 2021 lego event

Event Poster

Promotional Cards

Front

Back

Video for 2021 lego Challenge

Pints for Purpose Color challenge 2022

The Pints for Purpose 2022 event was created to raise money for scholarships to help the youth enroll in YMCA afterschool programs who wouldn’t be able to afford it otherwise. A portion of the proceed were also allocated to the Food Access program, which helps lower income families gain access to meals throughout the year

My Responsibilities 

  • Create Facebook event page
  • Monitor, update, & post on Facebook event page 
  • Create promotional print & digital media
    • Update logo
    • 11×17 posters 
    • Table tents 
    • Rule board poster 24×36
    • Save the date post cards 3.5×7 
    • TV AD for YMCA gym 

My goals/objectives 

  • Gain experience researching market and audience and considering their needs when creating a design 
  • Understand through application how a brand system (logo, graphics, color, type, pattern, etc.) is applied broadly
  • Gain experience with the unique design considerations for packaging design

Print media for 2022 Coloring Challenge

Poster

Coloring Sheets

Digital media for 2022 Coloring challenge

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