Resume
Resume

Campaign Description

The DiffeRUNce 5K was a collaborative effort between UrsaMinor and the YMCA to raise money for the YMCA Food Access program. The race was held at Ursa Minor and all ages were encouraged to participate. 

My Responsibilities 

  • Create Facebook event page
  • Monitor, update, & post on Facebook event page 
  • Create promotional print & digital media
    • 11×17 posters 
    • Save the date post cards 3.5×7 

Target Audience 

  • Demographic: All ages were welcome, but we set the target audience to families with parent ages between 25 – 40.
  • Psychographic:
    • Hobbies: Music, beer, racing
    • Values: Family & Community
  • Geographic: Duluth, MN & Superior, WI

 

Print Media for DiffeRUNce 5K 2021

For the 2021 event we wanted the campaign’s design to incorporate the lego theme and for it to represent the local community. 

  • Print Media: Poster, Promotional Card

Social Media for 2021 DiffeRUNce 5K

DiffeRUNce 5K 2022 - Campaign Description ​

The DiffeRUNce 5K 2022 was a collaborative effort between UrsaMinor and the YMCA to raise money for the YMCA Food Access program. The race was held at Ursa Minor and all ages were encouraged to participate. 

My Responsibilities 

  • Create Facebook event page
  • Monitor, update, & post on Facebook event page 
  • Create promotional print & digital media
    • 11×17 posters 
    • Save the date post cards 3.5×7
    • TV AD for YMCA gym

Target Audience 

  • Demographic: All ages were welcome, but we set the target audience to families with parent ages between 25 – 40.
  • Psychographic: 
    • Hobbies: Music, beer, racing
    • Values: Family & Community
  • Geographic: Duluth, MN & Superior, WI

Promotional Cards

Promotional Flyer

TV AD

Website Banner